28 July 2025

56 seasons, occasions, & times for your UK blog and content planning

Ellie Kime
Freelance Copywriter
Studio Cotton collaborator Ellie helps founders share who they are and what they do, by bringing out the person in their personal brand

I don’t know why I’m writing this bit because it’s probably going to get deleted (Aime hates praise) but one of the many things that Studio Cotton is brilliant at is search engine optimisation (SEO).

Which makes sense, right? It’s a huge part of website design – you don’t want a small business website that just looks pretty, you want a small business website that looks pretty and does the job.

So SEO is a key part of web design, blogging is a key part of SEO, and seasons are a big part of blogging, and that’s how we land where we are right now: a big ol’ listicle of seasons, occasions and times that you could blog about, to capitalise on their timely nature and a spike in searches.

(Want more listicle inspiration? Here’s a listicle about listicle ideas and a listicle of winter content topics and they’re full of solid gold.)

For each occasion, you’ll see an explanation, and an example following the NASALS approach to writing really good blog titles. I’ve tried to find real examples of blogs wherever possible and have suggested some ideas for the rest.

Start from the top, pick your favourite number and jump in there (you picked your birthday, didn’t you?) or, if you’re feeling particularly zany, you can start from the bottom and scroll backwards.

 

When to publish seasonal blog content

Studio Cotton content producer Lyzi made this very good point in that NASALS blog that I’ll just repeat again here: you want to publish seasonal content on your blog at least 6-8 weeks before the actual event itself – or 6-8 weeks before people shop for these events, in the case of gift-buying.

 

How to apply these to your business

As I write this, Aime has just shared something in the Studio Cotton Clubhouse that I think is pertinent to this very topic, and that’s how to decide what to blog about for your business.

The more your blog post is related to what you offer, the more likely it is to reach the people who care about what you offer, and then the more likely it is to turn visitors into customers. Ya know?

Now let’s make like a criminally underrated 00’s Disney Movie starring Corbin Bleu and Keke Palmer and jump in.

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01

Spring

New beginnings, the weather warming up (in theory), everyone’s got a pep in their step – how could you tie this into what you do?

6 breathtaking countryside walks for Yorkshire ramblers to try this spring

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03

Summer

Depending on what the weather is doing as you read this right now, it can be hard to believe that there’s a point when we’re all warm, but it does happen…

15 delicious iced coffees to save you from summer heat in North London

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05

Autumn

Or, as our American friends like to call it, ‘fall’.

9 cosy places to get your Pumpkin Spice Latte fix in Cardiff this autumn

Hmm, there’s a pattern emerging here. Maybe I need to go get a silly little coffee?

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06

Winter

Note, winter doesn’t have to equal Christmas – there’s a whole season outside of it!

16 winter content topics for blog posts, collections & product descriptions

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07

Christmas

Because Christmas is so all-consuming – here in the UK at least – this doesn’t just have to be a b2c (business-to-consumer) conversation; it could be b2b (business-to-business, or back-to-back if you’re a DJ. I suppose if you’re a DJ who helps other DJs with their back-to-backs, you’re a b2b b2b DJ.)

5 ways to Christmassify your Out Of Office (a title for which I can take no credit because it was suggested by Aime)

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09

Christmas shopping season

But of course, ‘tis a time for gift-buying, so crack on with those gift guides.

20 drool-worthy to do notepads: the perfect Christmas stocking gift for business owners

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10

Christmas party season

Another hallmark (pun intended) of the festive season is parties, and everything that entails, so why not capitalise on that?

10 sustainable ways to wear sequins for people with a jam-packed Christmas party calendar

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11

Christmas markets

Yet another sign of the season is Christmas markets, particularly for indie makers (our faves include x and x).

7 incredible indie makers markets in East Anglia this Christmas season

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12

First Christmas

This could be a first Christmas as a couple, as a family, a baby’s first Christmas or a dog’s.

4 memorable ways to celebrate your first Christmas in your new house

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13

NYE

Should old acquaintance be forgot and, er…other words that I still don’t know, even after nearly 3 decades on this earth.

3 game-changing mnemonics to help partygoers memorise the lyrics to Auld Lang’s Syne this New Year’s Eve

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14

Betwixtmas

The weird fallow period between Christmas and New Year, when some people are lounging about, and some are cleaning house.

17 iconic films to watch on BBC iPlayer to relive your childhood this Betwixtmas

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15

Engagements & early wedding planning

You may notice there’s a chronological bent to the order of these thus far, and this is here because Christmas is traditionally a big engagement period, making January a hot wedding planning time.

50 top-table-worthy trends for cool couples wedding planning in 2026

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16

Valentine’s Day

Hark! An example blog from a brilliant Studio Cotton Clubhouse member and previous website design client, Good Fabric.

5 Cosy Long Sleeve Dresses to Sew for Valentine’s Day Date Night

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17

Galentine’s/Palentine’s Day

Here, the chronology falls apart, because Galentine’s/Palentine’s Day is the day before Valentine’s Day: to celebrate your best non-romantic relationships.

Here’s how Meloca Designs did it, with 5 cute Galentine’s cross stitch patterns to stitch for your best friend.

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18

Mother’s Day

Remember, this doesn’t have to be the prototypical Mother’s Day: if you’ve got an alternative take on the occasion, there’ll be people who want to hear it.

9 of Newcastle’s coolest natural wine bars for celebrating Mother’s Day

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19

Father’s Day

Whilst this is just objectively a useful event to add to your blog and content planning, it’s also a personal request – for the most recent Father’s Day, I bought him a 60cm cardboard cut out of my head (it went down surprisingly well!)

10 unusual gifts to get the dad who already has everything this Father’s Day

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20

International Women’s Day

This could be a starting point for the day generally, or you could use the official “theme” of each year, if it’s announced in time.

8 brilliant women-led small business podcasts to subscribe to on International Women’s Day

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21

International Men’s Day

Yes, there is one, on 19th November.

20 positive role models for Key Stage 2 kids to highlight this International Men’s Day

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22

International Non-Binary People's Day

Precisely midway between International Women's Day and International Men's Day, there's also a day to celebrate those who do not identify within the traditional gender binary.

12 inspirational & educational non-binary icons you need to know about

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23

Pride month

When you’re using occasions and events that celebrate a marginalised group, it’s important to not tokenise them (and, also, to keep that support going year round!)

8 SPF moisturisers that’ll keep your make-up on during hot Pride celebrations

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24

Black history month

Again, if this is not something you have any experience of, could you ask someone who does have lived experience to create a guest post for you? (And if someone asks you to write a guest blog post for them, here’s Aime’s top tips on how to nail it).

Spotlighting 25 modern romance books by Black authors this Black History Month

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25

Religious holidays & celebrations

If there’s a religious holiday that makes sense to your business and your audience, like Eid, Hannukah, or Holi, then these are fertile grounds for blogs, too!

30 mouthwatering recipes to add to the table at your Eid feast

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26

Easter break

‘Tis the season for chocolate and revision, depending on where you are in your academic career…

12 brain-boosting recipes that use leftover chocolate for students this Easter break

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27

Bank holiday weekend

And plenty of ‘em, too: in the UK, we have Easter in March or April (depending on the moon – true facts), two in May, and one at the end of August.

9 hangover-curing brunch restaurants for sore heads in Glasgow this August Bank Holiday

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28

Summer wedding season

There’s a meme that I see making the rounds every now and again about the period of your life where your entire summer is taken up with weddings, and believe me when I tell you I am THERE!

8 affordable hand fans that’ll make you the most stylish guest this sweltering summer wedding season

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29

Spring, Autumn & Winter weddings

As the famous song goes, Love Is All Around – and that includes the year, too.

10 game-changing amenities to make sure you include when planning your winter wedding

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30

Housewarmings

Or, if you’re like me, a “paint and prosecco party”, where you rope your long-suffering friends into painting your walls for free and pay them in fizz. Chumps!

Karakorum did a roundup of housewarming gifts with their sustainable twist on it.

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31

Half term and term breaks

Make sure you check out your local council website, to find out when these actually are (and maybe some neighbouring councils, too, if you’re near-ish a border…it’s amazing what difference a couple of miles can make!)

15 noise-cancelling headphones to buy for camping trips with little ones this October half term

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32

Back to school

This one doesn’t have to be for schoolchildren, either – think about the impact it has on their families, or tap into the general “starting again” vibes that the academic year can bring.

7 cool greetings you can use for the nice lollipop lady now we’re back to school in Dublin

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33

Spring cleaning

Spring is all about thawing from the cold frigid winds of winter, and with that a lot of people like to take stock and do a deep clean.

6 sustainable cleaning products that every renter needs for their Spring clean

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34

Picnic season

Came here for the SEO advice, stayed for the life advice: once you realise that picnic food goes beyond sandwiches, your entire life opens up.

Our client Uashmama utilised this perfectly with their summer guide to the perfect luxury picnic.

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35

Garden parties

Despite living in an exceptionally rainy country, as a rule we love garden parties – and love to go all-out on them.

9 twists on Pimm’s that’ll make your garden party the Best In Show

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36

Outdoor living & dining

And, similarly, the second the sun is out, it’s barbecue time (I live in London, where we don’t have a garden and therefore can’t have a barbecue, and it’s incredibly sad so why did you bring that up?)

14 cute Citronella candles that look fly AND repel flies for your BBQ this weekend

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37

Beach

We don’t know for sure that Ken has Google in Barbieland, but if he does, we know what he’s searching for: horses. How to be ok with being on your own. What is beach?

10 can’t-miss ice cream shops for dairy-free daytrippers going to Brighton beach

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38

Halloween

It seems to me that Halloween is becoming more and more of a thing every year, which is great for the face paint industry and for your SEO efforts too.

3 fun ways customer service professionals can post on LinkedIn this Halloween

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39

Festival season

Whether your audience are more of a Download or a Glasto type, summer in the UK is chock-full of festivals. How could you tie your work into the festival season?

6 exciting new microtrends for fashion brands that we’ve spotted in the wild this festival season

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40

Olympics/World Cup/Wimbledon

The caveat with this one is that certain names or phrases might be trademarked, so you might want to do a wink-wink-nudge-nudge kind of title instead…

23 yummy dessert alternatives for tennis lovers who can’t eat any more strawberries and cream

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41

Local events

Check out local facebook groups, communities, or small business networks for events near you.

5 of our favourite independent Bristol cafes along the Gromit Unleashed Trail

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42

Teacher thank yous

I always thought that apples were a token of education because of Isaac Newton, but apparently it actually started as a tradition in Denmark and Sweden in the 16th century to try and offset their poor wages. The more you know!

5 alcohol-free teacher gifts for a memorable end-of-year thank you

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43

Graduation

Graduation doesn’t just mark the end of something; it marks the beginning of a new chapter, too.

Our clubhouse member, London-based jewellery designer Militzia Ortiz, used this to her advantage to write What makes a good graduation gift? From several (semi) recent graduates perspectives.

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44

Off to uni

Again, just like the back to school prompt, this isn’t just for the students themselves, but their families too. Can your offerings specifically help empty nesters, for example?

5 wildcard kitchen products to send off to uni with your teenager, or

5 15-minute decor changes that can turn your off-to-uni teen’s room into your new home office

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45

Nights in

Almost the antithesis of the rest of the list, nights in are often an occasion to be celebrated in and of themselves.

5 classic romcoms made for cosy nights on Netflix (October 2025)

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46

Summer holidays

6 weeks without school (I got a cushty 8, which I actually hated as a child because I loved school) is a lot of time – let’s think about how that might tie into your work.

2025 Summer Holidays: 5 Totnes days out that toddlers AND teens will love

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47

Summer solstice

The longest day of the year also offers a renewed energy for a lot of people, similar to New Year’s or the back to school vibes.

5 surprising historical traditions about Summer Solstice you need to know

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48

Winter escapes

“Nobody will buy my [summer thing] because we’re in winter!” you might think. But there are lots of people who’ll be escaping winter to feel the sun, and relive the glory days of summer – don’t forget about those!

5 luxury Cotswold hotels for your next Winter escape

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49

City breaks

So much to see, so much to eat: city breaks are their own particular category which require a lot of planning. How can you aid that?

5 unforgettable sober brunches for your next Manchester city break

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50

Birthdays

Birthdays: everybody’s got one. The good thing about birthdays is that they’re timely, but also evergreen, meaning people will be searching for them year-round.

5 pocket-sized birthday gifts for people who love a little treat

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51

Milestone birthdays

Some birthdays, like 13th, 18th, 21st, 30th and 50th, are decreed to be “big” birthdays, where people often want to make even more of a fuss.

5 vibey Cardiff pubs for your first legal pint on your 18th Birthday

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52

Newborns & new arrivals

At the risk of sounding like a broken record, think about the wider context of this one too: so not just gifts for the new arrivals, but for their parents too.

11 trustworthy newborn gifts that will actually help with sleepless nights

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53

Bereavements

When such an upheaval is happening, people want solutions, and they want them without having to wade through pages of guff (technical term) – you can help them out.

4 thoughtful gifts for somebody that has lost a pet

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54

Divorce

Not all divorces are sad, sombre occasions, but only you know what tone of voice and angle will work best with your ideal clients.

This article by Militzia Ortiz is a great example of a blog that genuinely answers a question her clients have: what do you do with your diamonds after you’ve got divorced?

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55

Retirement

With an occasion like a retirement, there’s often a longer preparatory stage, too – don’t forget to think about writing content that helps with that.

5 niche watch brands for an unforgettable retirement gift

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56

Anniversary

This might be a business anniversary or a romantic anniversary (hey, it might even be both…)

5 paper-made gifts for nerdy fellas on your first wedding anniversary

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57

Hen & stag dos

Slash sten and hag dos, and whatever else you want to call them. Essentially, that celebration of nearly being married.

5 wholesome, nana-friendly alternatives to the nastiest hen-do activities

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58

Get well soon

While it might not be a traditionally celebratory occasion, it’s still a time when people want guidance navigating it – and you can be the person to do that.

15 get well soon gift ideas under £10

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59

End of the tax year

The biggest day in all of our small business calendars, I’m sure you’ll agree…

100 ways to celebrate the end of the tax year for sole traders who panic every year that HMRC are going to come and get them (ok not really but you get my point)

What a bumper crop of UK seasons, occasions and times to help you with your blog and content planning. Hopefully some of them have sparked some ideas for you – I look forward to seeing what you come up with! (I won’t actually know that your article was inspired by this one, obviously, but I’ll know it psychically).

Also, if you’re now buzzing with ideas but get all the ick when it comes to writing anything for your business – I’m here for ya. I’m a messaging mentor and copywriter who specialises in helping small business owners talk about what they do and why they’re so good at it.

Until next time, you can find me and my copywriting tips on Instagram as @eleanor_mollie – and if you want more blogging tips, make sure to check out all the Studio Cotton blogs about blogging.

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