At Studio Cotton, we really love search engine optimisation (SEO), which is the process of optimising a website to rank higher and more often in search engine results – usually Google. A larger quantity of higher appearances means more website visits, which hopefully creates more sales and money for ya.
Over the last 3 months, we’ve been encouraging all ecommerce businesses to Christmassify their websites (and service-based businesses too, if it’s relevant) – but what about those non-Christmas SEO wins?
All the Christmas-focus means that some of the winter topics that aren’t “Christmas” get left kinda wide-open.
Although more people are searching for “Christmas” than for “winter outfit layering,” these other, less-popular terms are also way less competitive. So you can potentially pick up more views from them, because there won’t be as many brands trying to jump onto those wintery wagons.
Anyway, let’s get into it, and I’ll share an example for each so that you get what we’re saying.
